Amazon (Part 1).

The Unfulfillment Company.

The first of a two part series on Amazon. In many ways, Amazon is the logical extension of America’s perverted version of neoliberal capitalism. The self-described libertarian founder Jeff Bezos created a company with nearly 100% brand recognition that has permeated our daily lives in obvious ways and some not so obvious ways. In Part 1 we examine Amazon’s relationship with its hometown of Seattle, its obsessive focus on the customer to the exclusion of all else and how it built its power base in Washington D.C.

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Jeff Bezos from the 90s surrounded by books; on his left shoulder is Jeff Bezos from 2009 holding a Kindle 2 and on his right shoulder is Jeff Bezos from 2021 with his space crew

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