Amazon (Part 1).

The Unfulfillment Company.

Jeff Bezos from the 90s surrounded by books; on his left shoulder is Jeff Bezos from 2009 holding a Kindle 2 and on his right shoulder is Jeff Bezos from 2021 with his space crew

The first of a two part series on Amazon. In many ways, Amazon is the logical extension of America’s perverted version of neoliberal capitalism. The self-described libertarian founder Jeff Bezos created a company with nearly 100% brand recognition that has permeated our daily lives in obvious ways and some not so obvious ways. In Part 1 we examine Amazon’s relationship with its hometown of Seattle, its obsessive focus on the customer to the exclusion of all else and how it built its power base in Washington D.C.

Read the full essay on substack
Jeff Bezos from the 90s surrounded by books; on his left shoulder is Jeff Bezos from 2009 holding a Kindle 2 and on his right shoulder is Jeff Bezos from 2021 with his space crew

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