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The Toxic Nature of Hustle Culture.

The Mythology of the American Worker

Hustle Culture relies on the toxic myth of rugged individualism. Four out of every ten Americans rely on “side-hustles” in the gig economy to make ends meet. For many these side hustles are the only source of income. For decades our political leaders have sold the myth of self-reliance rather than bolstering worker protections. The result is a population that lives in economic precarity and without the benefits and peace of mind associated with steady labor guarantees. There’s nothing inherently wrong with entrepreneurism but our political economy takes advantage of this mindset to strip away safety nets and blame those who cannot fend for themselves.

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A woman juggling; the balls have logos for gig work apps on them. Lyft, DoorDash, Etsy, Uber and Fiverr.

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